TDA Talks: Carly Price, Senior Director of Experience Design at ServiceNow

TDA Talks is where we sit down with the inspiring leaders shaping the future of design and innovation and in this episode, our EVP Kim Wardle is joined by Carly Price, Senior Director of Experience Design at ServiceNow.

The conversation begins with Carly sharing her role at ServiceNow and the career journey that led her to where she is today, reflecting on the experiences and decisions that shaped her path into senior design leadership.

Kim then explores what fulfilment looks like at this level, asking Carly what truly motivates her in her role as a design leader.

From there, Carly opens up about a moment where she was genuinely tested as a leader, and the lessons that have stayed with her and continue to influence how she leads.

Looking back on her career so far, Carly reflects on the milestone she’s most proud of, before sharing three practical pieces of advice for mid-level designers stepping into leadership and navigating that transition with confidence.

The conversation also dives into what really makes a portfolio stand out, not just in the quality of the work, but in how the story is told and the thinking behind it.

Kim wraps up by asking Carly to share one thing not many people know about her, rounding off an honest, insightful conversation filled with real-world takeaways for designers and leaders at every stage.

Watch now, you won’t want to miss it!

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TDA Talks: Carl Rivera, Chief Design Officer at Shopify

At TDA, we love giving back to our community by bringing you TDA Talks, our exclusive interview series with global leaders shaping the future of design, innovation, and leadership.

In this episode, our Global EVP of Design and Innovation Partnerships, Kim Wardle, sits down with none other than Carl Rivera, Chief Design Officer at Shopify, one of the most influential voices in design and product leadership today.

Together, Kim and Carl dive deep into what it means to lead at scale, the evolving relationship between design and business strategy, and how Shopify continues to innovate in a rapidly changing digital landscape.

From pivotal career moments and coaching leadership teams to balancing innovation with business goals, Carl shares valuable insights on:

• The key moments that shaped his leadership style
• How to scale and empower teams across a global organization
• Aligning design with business strategy at Shopify
• The future of commerce and the evolving role of AI in design
• Maintaining a strong culture in remote-first teams
• Lessons from failures and experiments that led to breakthroughs

Carl also opens up about his personal journey, leadership inspirations, and one thing most people don’t know about him.

Whether you’re a designer, product leader, or innovator, this episode is packed with takeaways that will inspire your thinking and your career path.

 Watch now to hear how Shopify’s design leader is shaping the future of commerce, creativity, and innovation.

 Find out more about the DAP Shopify Apprenticeship Program, an incredible initiative helping emerging design talent grow and thrive within the Shopify ecosystem: dap.shopify.com

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TDA Talks: Designing for Scale with Jehan Moghazy, Design, Experience Products & Platforms at Capital One

In this episode of TDA Talks, our Founder & Head of Client Partnerships, Andrew Smith, is joined by Jehan Moghazy, Vice President of Design, Experience Products & Platforms at Capital One.

Jehan shares her fascinating journey, from starting out in Computer Science and working in consultancy, to moving in-house and leading design at one of the world’s most recognised financial institutions.

With experience spanning Product Design, CX Strategy, and Product Innovation, Jehan offers a unique perspective on what it means to build and lead impactful design functions at scale.

In this conversation, Andy and Jehan discuss:

• How to measure success for design functions within large organisations
• Tips for elevating design’s influence at an executive level
• The pros and cons of centralised vs decentralised design models
• How to build design culture across diverse, global teams
• And how AI is reshaping the design ecosystem, from skills to structure

And of course, Andy closes with his signature curveball question… you’ll have to watch to find out what Jehan reveals

Watch or listen to the full episode now

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 Leading through change is never straightforward, but it’s in these moments that true leadership shines.

In this episode of TDA Talks, Kimberley Wardle, our Global EVP, sits down with Teresa Brazen, Founder and Leadership Coach, to explore how leaders can navigate uncertainty with clarity, courage, and curiosity. Even when the path ahead feels anything but clear.

Teresa shares:
Actionable insights from years coaching product, design & engineering leaders
Why Inside Out Leadership starts from within, even in high-pressure environments (read more here)
How to turn resistors into contributors
Ways to lead through layoffs without losing your humanity
The #1 mindset shift every leader needs in times of change

If you’ve ever led through a big change before you felt ready, this conversation will inspire you to reconnect with your purpose, inspire your team, and lead with heart.

Watch now and discover how to lead with impact, no matter the uncertainty.

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New TDA Talks with Kim Wardle & TB Bardlavens

In this episode, our EVP of Design and Innovation Partnerships, Kim Wardle, sits down with TB Bardlavens, GM and Director at Adobe, for a powerful and thought-provoking conversation on leadership, equity, and impact.

TB kicks things off by walking us through his career journey, how it all started, and what led him to his role at Adobe today.

From there, they dive into some seriously important (and refreshingly honest) leadership questions:

What belief or habit did you have to unlearn to truly grow as a leader?
How can leaders meaningfully design for equity and why does it matter more than ever?
What does it mean to lead with consequence and leave a real imprint, not just a strong impression?

They also dig into how AI is reshaping leadership the traits we’ll need more of, and the ones we might need to leave behind.

And if leadership development could be rebuilt from scratch? TB shares what he’d toss, and what he’d double down on.

Of course, it wouldn’t be a TDA Talks without a curveball to wrap things up and TB’s answer (featuring a very cool sneaker collection) doesn’t disappoint

Tune in, get inspired, and join the conversation.

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TDA Talks: In Conversation with Todd Ridley, Director of Design at Rocket Mortgage

In this episode of TDA Talks, our Co-Founder and Head of Client Partnerships, Andrew Smith, sits down with Todd Ridley, Director of Design at Rocket Mortgage, to explore the intersection of architecture, design leadership, and the evolving landscape of tech.

Todd shares his impressive journey, from training as an architect to two decades in the automotive space, before pivoting into the world of mortgages and fintech, where he now leads product design in Detroit.

Topics covered include:

What gives Todd the most satisfaction as a design leader

His style of working with product and engineering counterparts

Market trends he’s excited (or sceptical) about

How AI is reshaping the design ecosystem and what new roles may emerge

And, of course, our signature curveball: what’s one thing few people know about you?

A huge thank you to Todd for joining us and sharing his story, insights, and energy with the TDA community!

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TDA Talks: Nathan Pacelli, Director of Product Design, Enterprise at Rocket

In this edition of TDA Talks, our Co-Founder and Head of Client Partnerships, Andrew Smith, sits down with Nathan Pacelli, Director of Product Design at Rocket, for a powerful conversation on leadership, evolution, and what’s next in the world of design.

With nearly 20 years in the industry, Nathan shares his journey from graphic and print design into the world of product. Now leading design teams and shaping large-scale enterprise experiences.

In this talk, Nathan reflects on:

The lessons he’s learned over a decade of design leadership

How he sets a clear design vision while aligning with business goals

The shifting skillsets designers need to thrive in today’s landscape

Why AI is amplifying the need for tighter cross-functional collaboration

What excites him most about the future of design

And a fun fact you probably didn’t know about him…

At TDA, we host TDA Talks to bring bold ideas and real insight to our communities, featuring some of the most inspiring leaders across tech, product, and design. Thank you to Nathan for joining us and sharing so generously!

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 TDA Talks: Nastasha Tan, Head of Design, Enterprise at Rocket

In this episode of TDA Talks, our Co-Founder and Head of Client Partnerships, Andrew Smith, is joined by Nastasha Tan, Head of Product Design at Rocket and previously design and research lead at both Uber and Aurora.

Together, they dive into the evolving role of design in a world increasingly shaped by AI and emerging technologies.

In this conversation, Nastasha shares:
Her career journey across some of the world’s most innovative companies
How she sees design evolving in the age of AI
The design practices becoming more (or less) relevant as technology advances
The changes she’s already seeing within her own team
What excites her most about the future of the discipline
And, of course, one thing few people know about her…

TDA Talks is our way of giving back to the community, spotlighting bold ideas, fresh perspectives and the voices shaping the future of tech, product and design.

A huge thank you to Nastasha for joining us and sharing her brilliant insights!

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TDA Talks with Zack Gottlieb, Head of Product Design at Snowflake Hosted by Andrew Smith, Founder & Head of Client Partnerships at TDA

In this insightful TDA Talks session, Andrew Smith sat down with Zack Gottlieb, Head of Product Design at Snowflake, to unpack the journey, mindset, and strategic thinking behind one of the industry’s top design leaders.

Zack shared a fascinating overview of his career, from starting as a web consultant at Sapient and MetaDesign, to moving in-house at Uber, Atlassian, and now Snowflake, where his work is deeply rooted in Data and AI.

The conversation explored:

• What Zack is most proud of as a design leader
• How AI is reshaping the skillsets and roles within the design ecosystem
• Practical advice for elevating the role of design within an organisation
• His approach to working with executive stakeholders and aligning design to business strategy

And as always, Andy closed things out with his signature curveball:

“Tell us something few people know about you.”

This is a must-watch for design leaders, product thinkers, and anyone curious about the evolving intersection of design, AI, and business impact.

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TDA Talks: Future of Design Thought Leadership Q&A with Kim Featuring Louis Marino, VP Global Head of Research & Design at Visa

In this episode of TDA Talks, our Global Commercial Director, Kim Wardle, is joined by Louis Marino to explore his career journey and how he made his way to Visa.

Together, they dive into what it takes to build a strong design culture, especially across diverse teams and ecosystems, and what Louis really looks for when hiring designers. From portfolio dos and don’ts to the platforms he prefers (and avoids), Louis shares practical advice for designers at every level.

They also discuss the evolving role of the office, how Visa is approaching hybrid work, and why FaceTime can be especially important for junior talent. Looking ahead, Louis shares what excites him most about the future of design, and even reveals an unexpected fact about himself to wrap things up.

This is an honest, insightful conversation that’s not to be missed, whether you’re leading teams, building your portfolio, or just getting started in the design world.

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