🎙️ TDA Talks: Future of Design Q&A with Élida Cruz
In this episode of TDA Talks, our Global Commercial Director, Kimberley Wardle, sat down with Élida Cruz, Head of Operations, Experience Design at Capital One, for an insightful conversation on the future of design, innovation, and leadership.
Élida shares her journey from a customer service rep at a tech start-up—where she unknowingly began conducting empathy research—to leading experience design at a major financial institution. She also dives into what excites her most about being a design leader, the challenges facing the industry, and the importance of building strong relationships.
And to top it off? We end with a fun fact about Élida that you probably wouldn’t guess!
This is one you don’t want to miss—watch now!
London
