Designing the Future: Human Centricity, Design, and Creativity in the Age of A.I.


If you couldn’t attend the live discussion, we’ve got you covered! Above you can access the full recording. Whether you’re steeped in AI discussions or just starting, this conversation is sure to spark thoughts and ideas.

In the rapidly evolving landscape of artificial intelligence (AI), businesses have been focused on the operational impact of AI, however, understanding its implications for human-centric design and creativity is more crucial than ever for traversing the future.

To facilitate this discussion, TDA Creative recently brought together a panel of thought leaders for an insightful discussion titled “The Role of Human Centricity, Design, and Creativity in the Age of AI”.

Eelko Lommers, Experience Design leader at IKEA, hosted the conversation. Known for championing user experiences, Eelko kicked off the session with his views on the topic, setting a thoughtful tone for the dialogue to follow.

Joining him were our esteemed panellists, Anthony Reeves and Sara Keating. Anthony, Global Partner at Essence Media, is renowned for promoting a people-first approach amidst a technology-driven world.

Sara, the Global Head of Design at Phillips, combines creativity and business acumen, known for her impactful contributions like driving over $1 billion global growth with Crest/Oral-B 3D White.

The format of the panel discussion was designed to maximise audience participation. Four pressing questions were put forth:

  • What key challenges does AI introduce for teams and professionals?
  • Can AI truly become human-centred, inclusive, and empathetic?
  • What skills should professionals hone to remain impactful in an AI-dominated landscape?
  • What opportunities might a future with AI hold for the creative industry?

Our panellists shared their invaluable insights, emphasising the indispensable role of empathy, curiosity, and creative thinking in navigating the era of AI.

Their perspectives underscored the balance required between technology and a human-first approach, while highlighting the need to optimism from leaders in this new world order.

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